essie nail polish
Art Direction / Layout Design / Print / POS
Essie is an international nail polish brand that has thousands of colors to choose from. For their seasonal color collections, I designed a series of print ads that transformed each palette into a world of its own. Through trend research, mood boards, and rounds of refinement, I built visual narratives that captured the brand’s playful tone and the emotional impact of color.
The process.
Every visual you see above is the result of hundreds of iterations, carefully crafted mood boards, and multiple rounds of client presentations. Here's a look behind the scenes at my creative process.
