essie ready. prep. go.

Art Direction / E-commerce / POS

For the launch of Essie’s new cuticle remover, ready. prep. go., I art directed a campaign that introduced the product with a clean and elevated visual approach. From initial concepting and mood boards to presenting creative and overseeing the final shoot, I worked closely with photographers and retouchers to ensure the visuals felt sophisticated, fresh, and on-brand across both print and e-commerce channels.